We created a TV video for SOT 161 titled “The invisible defense”, with which we wanted to show the current and future customers of the security company, that the most valuable product they offer is peacefulness and safety. We chose Christmas atmosphere because of the upcoming holidays and thought of the suitable slogan for this exact moment – “When you relax, we work.”

Creative direction and copywrite: The Mags (Maya Marinova, Tsvetelina Tsareva, Dimiter Petrov)

Starring: Father: Nikolay Stanchev; Mother: Albena Stavreva; Boy: Kamen Roussev; Girl: Antonia Hadzimineva; Dog: Mecho