Julian Draxler is a star of the football club Schalke 04 and a hopeful for the national team in Germany. The challenge for The Mags was the creation of a website, which would popularize Draxler among his fans and increase his chances of transfer into a big European club. The idea to present him in the best light as a person and professional became reality through stressing on large pictures and lettering, which personalize the website as the personal space of Julian Draxler.

We used flash technology in order for the pictures to come alive and to create a sense of closeness and personal presence. The dynamics was completed by the lack of reloading between separate pages, which we put on a single screen through the innovative and intuitive parallax effect.

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