Concentrated into achieving a greater popularity of the sun care brand among the Bulgarian community and raise the awareness for the sun protection as a whole, we developed a Facebook app that will not only make you smile, but will inform you of the basic factors you should consider important when exposing directly to the sunlight. The game goes through three stages. Through the first stage the participants become fans of Carroten’s Facebook Page. The next level is an amusing quiz. Its purpose is to make the participants aware of the different opportunities for determining the individual sun care product. The final stage is the moment in which the players discover the most appropriate Carroten product for them. Every week the participants who have invited at least 5 friends have the chance to win sun car care product. If the fans share the game on their wall, they participate in the draw for a swimsuit and the competitors who have invited most of their friends win the special prize – hammock for relaxation.