The Facebook application was done for the popular TV show - The moth. Its main purpose was to keep active the fans of the page  make them feel engaged. They had to answer a few questions and find which hero suits them most and describes their character. 
Those participants, who had shared which one is the super-hero, describing them best, and have invited friends to play the game too, were with the highest chance to win a prize from a weekly tombola. All super-heroes were drawn by the talented designers of The Mags team.